Originally founded in 2007 the client is one of the leading publishers of social applications and games for social networks and have become market leaders in their sector with over 100 million users installing and using their applications. The client has also built some solid relationships with the leaders in the gambling industry.
As the Senior CRM Manager you will be the spearhead in pushing our customers to go engage with the application beyond just playing the content. You will organise a segmented marketing calendar, addressing engagement, monetisation, conversion and retention metrics. You will never be satisfied with the KPI's and always seeking to improve them, or discovering new segments that can be addressed or optimised.
You will work closely with the product team to implement new feature requirements that will increase the in game performance.
A data driven approach is critical to the success of this role, whether it is pulling data to support a hypothesis for a new campaign or reviewing existing campaigns with a view to optimising them. An eye for detail and love of diving deep into the data will serve you well.
You will be responsible for understanding the market, including competitors, ensuring that our offers are always cutting edge and a step ahead of the competition.
Please note that this role is not based in user acquisition but in engaging and retaining the customer once they are within the application.
Strong experience running customer retention and engagement marketing campaigns in a relevant industry: F2P and social Casino games preferred
Experience in mobile and Facebook games is a must.
Graduate degree in Science, Math, Economics, Business or other relevant department.
Analytical and data driven
Experience running AB (split) tests
Deep understanding of consumer Asian culture and must be able to read and write Simplified and Traditional Chinese
Great coordination and planning skills
Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customer
Detail oriented with focus on delivering results
Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
Up to 5% employer pension contribution with Aviva
Private Health insurance with Vitality
Full dental insurance
Long term disability insurance
25 days holiday
Events throughout the year
Free coffee shop/free food throughout the week
Inter office travel